Sir/Madam,

Greetings! I am writing to draw your attention on your ice-cream products sold on a pedalled 3 wheeler (Location : Geddalahalli, BDS Gardens, Hennur - Bagalur road, Bangalore - 560 077). It has been unfortunate that your dealer/retailer who frequents the described location has chosen to erase the MRP on the ice cream packing and also on the card (large menu). He extorts a sum of Rs. 60/- for a double chocolate cornetto of 115 ml against the Price of Rs. 40/-. This is not a one-off incident which has provoked me to write to you, rather a recurrence of the incident.

While we all know that it is wrong to overcharge anything beyond the MRP / tamper/conceal the MRP, it is very unfortunate & regrettable that the company appointing the dealer/retailer has not considered it necessary to monitor/control such exploitation by the appointed dealers/retailers.

I request you to consider this mail as a token of protest from a victim of overcharging who refuses exploitation. As ignorance of law is no excuse, I insist M/s Kwality Walls to initiate immediate corrective action in the form of terminating the dealer/retailer responsible for the violation & exploitation.

Your sincere effort in this direction (termination) would force the retailers/dealers to think twice before engaging themselves in any such illegal acts. As I would not allow this matter to continue unresolved indefinitely; on your failure to enforce the suggested corrective action, I would be left with no option to exercise my consumer rights while I reserve the right to add costs and interests on you as I am legally entitled to do so.

I would appreciate if I am not forced to any extremes.

Regards

Prasad Babu N V
09845167278