Lexus Customer Care Number Tollfree Helpline Number 1800 300 53987
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Date: 01/02/2024
In 1983, Toyota chairman Eiji Toyoda issued a challenge to build the world's best car. The project, code-named F1 ("Flagship One") developed the Lexus LS 400 to expand Toyota's product line in the premium segment. The F1 project followed the Toyota Supra sports car and the premium Toyota Mark II models. Both the Supra and Mark II were rear-wheel drive cars with a powerful 7M-GE or 7M-GTE inline-six engine. The largest sedan Toyota built at the time was the limited-production, 1960s-vintage Toyota Century, a domestic, hand-built limousine, and V8-powered model followed by the inline-six-engined Toyota Crown premium sedan.[14][15] The Century was conservatively styled for the Japanese market and along with the Crown not slated for export after a restyle in 1982.[15] The F1 designers targeted their new sedan at international markets and began development on a new V8 engine.
Japanese manufacturers exported more expensive models in the 1980s due to voluntary export restraints negotiated by the Japanese government and U.S. trade representatives that restricted mainstream car sales. In 1986, Honda launched its Acura marque in the U.S., influencing Toyota's plans for a luxury division. The initial Acura model was an export version of the Honda Legend, itself launched in Japan in 1985 as a rival to the Toyota Crown, Nissan Cedric/Gloria and Mazda Luce. In 1987, Nissan unveiled its plans for a premium brand, Infiniti,[19] and revised its Nissan President sedan in standard wheelbase form for export as the Infiniti Q45, which it launched in 1990.[20] Mazda began selling the Luce as the Mazda 929 in North America in 1988 and later began plans to develop an upscale marque to be called Amati, but its plans did not come to fruition.
Customer service: 1800 3005 3987
Founded: 1989, Aichi, Japan
Founder: Eiji Toyoda
Brands: F marque
Headquarters: Nagoya, Japan
Parent: Toyota
Japanese manufacturers exported more expensive models in the 1980s due to voluntary export restraints negotiated by the Japanese government and U.S. trade representatives that restricted mainstream car sales. In 1986, Honda launched its Acura marque in the U.S., influencing Toyota's plans for a luxury division. The initial Acura model was an export version of the Honda Legend, itself launched in Japan in 1985 as a rival to the Toyota Crown, Nissan Cedric/Gloria and Mazda Luce. In 1987, Nissan unveiled its plans for a premium brand, Infiniti,[19] and revised its Nissan President sedan in standard wheelbase form for export as the Infiniti Q45, which it launched in 1990.[20] Mazda began selling the Luce as the Mazda 929 in North America in 1988 and later began plans to develop an upscale marque to be called Amati, but its plans did not come to fruition.
Customer service: 1800 3005 3987
Founded: 1989, Aichi, Japan
Founder: Eiji Toyoda
Brands: F marque
Headquarters: Nagoya, Japan
Parent: Toyota
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